Workshop 1
Research
Week 1
Starts with hard work, ends with champagne!
In the first workshop of the program, we’ll be learning how to kick-start your brand strategy properly with an in-depth look at the all-important research and discovery stage of a brand or rebrand project.
This will include conducting audits, analysing data, exploring your competitor landscape and conducting interviews with internal and external stakeholders – who to ask, what to ask, how to ask it, all that good stuff.
We’ll also look at the business side of things, including how to scope, cost, pitch and plan your project.